In Progress
Module 1, Topic 51
In Progress

8.9: Industry Vocab

LCS Online May 20, 2020

Press-junket is the promotion of a product, i.e. a feature film. As such the distributors and the publicists generally handle this. This can take the form of press releases (popular press and magazines), TV and Radio campaigns, chat shows, web-releases and viral advertising, merchandising and product campaigns to promote a feature or product.

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